How to capture your user value proposition
In the past I’ve written about encapsulating your business plan for potential investors in an executive summary, or even more succinctly as a high concept startup pitch. This is helpful for...
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Three tips on Search Marketing
Marketing Sherpa recently surveyed around 2000 search marketers for their 2008 Search Marketing Benchmark Guide. Some interesting tidbits from their summary: Focus on long tail keywords: Search is...
View ArticleData exhaust moves beyond targeted marketing and into financial services...
Fascinating article in the WSJ a couple of weeks ago about how the big insurance companies are testing using data profiles to identify risky clients. Using the data is potentially an alternative to the...
View ArticleHow Big Data is Disrupting the Marketing World
By Peter Nieh and Justin Caldbeck As a firm, we focus our investments around key concepts or themes that we think will disrupt markets, create new ones and significantly improve the ways we live and...
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